P1 M1- Describe an existing media advertising campaign
Nespresso - In The Name of Pleasure Analysis The main aim of the Nespresso What Else campaign is to increase sales. One objective of the campaign is to sell a lavish lifestyle to consumers. The way this is done is through the feature of George Clooney who is an affluent movie star. The primary target audience of the advert is men, aged between 18 and 45 because younger people tend not to drink coffee. Another reason I feel this is the target audience is that once the main protagonist, George Clooney has the coffee, he also gains the confidence to speak to a beautiful woman on a city building balcony. The secondary audience for the advert is women because of George Clooney being a symbol of a handsome man. Women will engage with the advert because of this. The target audience is encouraged to buy Nespresso product to achieve the same lavish lifestyle as George Clooney. This is because the advert says by buying Nespresso products you can gain the confidence to speak to women, drink t